TEAM
The team of founders was created organically following other joint projects – including companies that sold products to over 120 countries around the world and were often the forerunner of entire fitness fields – e.g. functional constructions or outdoor treadmills:
Ive Outdoor –
iGreenMill –
Quincy Sport –
Champions Ladder –
Aquatic Ecosystem –
Mateusz Lendzioszek – CEO and co-owner. In the sports industry from the age of 10. He trained weightlifting at the level of the World Championships and the European Championships, winning together over 100 medals at sports events of various importance. For several years, a multiple marathon runner (including Los Angeles and Warsaw). In the company, he is responsible for the development of new products and development strategy. He has visited 120 countries around the world and participated in sports fairs in over 70 countries.
Wiktor Kumala – Sales Director. He coordinates the entire global network of distributors. In the fitness industry for 15 years, he founded and developed several brands with supplements for athletes, both in Poland and Great Britain – in cooperation with bodybuliding.com and Food Mathers from the USA. In London, he also successfully participated in creating needs for the pharmaceutical market. Education in economics – “Controlling and management of corporate finances” – also allowed him to pursue Brand Management, coaching and franchise. Excellent knowledge of the financial and fitness market. Very high interpersonal skills as well as know-how.
Damian Romanik – Operations Director. His education in logistics enables him to operationally coordinate all production and logistics activities within the company. He has been present in the sports equipment manufacturing industry since he was 18 years old and has been absorbing knowledge about this sector since the age of 12, thanks to his father, who has been working in this industry for several decades.
Karol Tyniecki – Technology Director. Education in the fields of machine design and production management. For many years, he held the position of a technologist at FORTE, where he was responsible for the coordination of production in 4 production plants. In private life, a big fan of the fitness industry and one of the few actively training technologists in the world, which allows the company to create amazing products not only from the visual perspective, but also from the biomechanical perspective.
Marek Romanik – Production Plant Manager – in the fitness equipment industry for 15 years. In the manufacturing industry for 35 years.
TRACTION
INSTALLATION NUMBERS
The total value of Queenax product sales from 2010 to 2024 is estimated to be approximately 270 million USD.
PREVIOUS REVENUE
The last owner of the Queenax brand was NASDAQ-listed Peloton Interactive, Inc.
Their daily revenues amounted to approximately $7.4M USD, with Queenax contributing about $62K USD.
Annually, this translates to $2.7B USD in total revenue, with $22.6M USD attributed to Queenax.
KEY CLIENTS
Queenax is the preferred solution among industry leaders across various customer sectors. We have achieved this through our versatility and ability to adapt to the specific needs of exclusive sports clubs, hotels, fitness clubs, and renowned public institutions globally.
Sports Clubs
AC Milan
Manchester United
Los Angeles Lakers
Chicago Bulls
Fitness Clubs
Gold’s Gym
Virgin Active
Anytime Fitness
XtraFit
Hotels
Hilton
Marriott
Kempinski
Jumeirah
Public Institutions
US Army
Germany Army
Finland Army
Italy Army
Universities
University of Wuppertal
Cardiff University
Busan Bumin Hospital
University of Kent
MARKET POTENTIAL
FITNESS
The global fitness industry, encompassing over 1 million training facilities and engaging 205 million people, is projected to reach a value of $202 billion by 2030, according to IHRSA reports.
This growth is driven by a heightened awareness of health and wellness and the necessity for regular physical activity in increasingly sedentary lifestyles. As a result, there’s a growing demand for innovative and versatile fitness solutions like Queenax, which cater to a variety of workout preferences and fitness levels.
HOTEL
With over 700,000 full-service hotels worldwide, including more than 10,000 five-star and 110,000 four-star establishments, the hotel industry is increasingly integrating wellness amenities to enhance the guest experience.
Modern travelers prioritize hotels that not only provide comfort but also support their fitness routines. The incorporation of advanced, space-efficient fitness systems like Queenax can significantly boost guest satisfaction and loyalty.
REHABILITATION
According to the World Health Organization (WHO), an estimated 2.4 billion people globally require ongoing rehabilitation due to various health conditions.
Key findings from the WHO report highlight a growing demand for rehabilitation services, driven by changing health demographics and an aging population. As people live longer, the prevalence of chronic diseases and disabilities increases, amplifying the need for comprehensive rehabilitation services.
HOME
The home fitness market is rapidly expanding, with an estimated 80 million home gyms worldwide, including 17.5 million in the U.S. alone, out of 127 million households.
Responding to this growing demand, Queenax is set to launch a new home series in 2025, specifically designed for home users seeking versatile, space-efficient workout solutions. This initiative targets the evolving needs of fitness enthusiasts who prefer the convenience and privacy of home workouts.
PRODUCTS
Queenax™ is the epicenter of functional training—a dynamic approach to fitness that utilizes your bodyweight to achieve effective results. This system is not just an ordinary piece of equipment; it’s a versatile platform where you can pull, push, punch, and engage in various exercises. It comes equipped with monkey bars, dip bars, suspension belts, punch bags, boxing rings and more. Think of it as a sophisticated climbing frame designed specifically for adults, transforming traditional workouts into an engaging, multifunctional fitness experience.
BUSINESS MODEL – REVENUE
Queenax ranks as the seventh top brand globally in the fitness club market, following industry giants such as Technogym, Life Fitness, and Precor.
The business model relies heavily on the brand’s widespread recognition among active individuals worldwide.
Here are the goals outlined in order of their implementation:
Current Product Sales Activity
2025: $5,695,129.84
2026: $8,183,338.14
2027: $10,671,546.44
2028: $13,159,754.74
2029: $15,647,963.04
SaaS Professional Model
Home Product Line Sales
Introduction of 10 products from the Home line, aimed at direct sales to private customers.
SaaS Home Model
A SaaS model for individual clients, leveraging around 20 million club members who have access to Queenax in their gyms, plus those who will purchase products from the new Home department.
Apparel
We are working on extending our trademark protections to include clothing, seeing significant potential in the 20 million people worldwide familiar with the Queenax brand.
The brand’s strong recognition in the fitness world and its Italian origins make it ideal to conquer the sports apparel market, especially fitness clothing.
SOFTWARE SAAS PROFESSIONAL
The SaaS (Professional – for fitness clubs/hotels) model will provide 20,000 existing device owners with a fully developed SaaS model in the form of a training app with a touchscreen, and grant rights to use training classes branded with the Queenax logo.
Our competitors should be noted, but it’s important to highlight that none possess such an extensive hardware base (in this case, training equipment), making software expansion much simpler.
Once a client is confirmed, switching to competing models is not feasible as they own our hardware.
Xpotential: www.xponential.com
LesMills: www.lesmills.com
Zumba: www.zumba.com
We estimate that between 2025 and 2026, we will achieve a software sales level of 7% among our hardware owners.
This translates to 7% of 20,000 locations, resulting in 1,400 paying customers, with monthly rates ranging from $199 to $399.
Additionally, we anticipate an influx of approximately 30 new customers each month who will purchase the software in conjunction with the hardware as part of ongoing sales.
COMMUNITY
VIDEOS
AC MILAN - TECHNICAL SUPPLIER
CONTACT
Queenax World
Mateusz Lendzioszek
+1.424.253.0999
mateusz@queenaxworld.com